Fear of Change in the Age of the Customer

Sometimes, we need to destroy the status quo to create a new model of engagement. Sometimes, the market does that for us and that can be even scarier. Change is always scary and overwhelming, especially when it comes to technology. But it is inevitable. The Cloud is changing the way businesses communicate.  Businesses have a unique opportunity to capitalize on…

Business Factors Driving UC Adoption

In today’s ultra-competitive business environment, there are multiple factors driving the growing appetite for Unified Communications (UC). Pressure to reduce IT spend, coupled with a distributed workforce and rising expectations for always-on connectivity by employees, customers and partners are just some of the contributors pushing organizations to rethink the way they manage communication processes. Companies that have adopted UC solutions…