Empower Your Business with Continuous Communications

Seamlessly Build Video Conferencing and Collaboration into your Communications Solution

A Frost & Sullivan White Paper

Enterprise conferencing and collaboration technologies today stand at an exciting crossroads. Solutions that were once considered consumer technologies are moving into the enterprise. Never has this trend been more pronounced than now, as consumerization of IT and mobile device proliferation increasingly break down the walls between business and consumer use. As a result, enterprise solutions must become increasingly simpler to deploy and more intuitive to use. At the same time, they must deliver a secure and seamless communications experience. As the worlds of consumer and business communications blend, walking the line between the two has become top of mind for users and IT decision makers alike. Businesses must capitalize on these tectonic shifts in user preferences by deploying agile communications that today’s mobile users need in order to collaborate effectively wherever they are.

In a survey of IT staff and end users who have deployed Google Apps at the office, two-thirds of the IT respondents and 58% of end users said they are willing to spend their own money on technologies that will make their work lives easier and/or more productive.1 This represents a huge shift in how communication applications are being used and have a big impact on what “enterprise” IT will look like in the future. Savvy IT and business leaders must have a clear-cut vision to enable applications that foster effective collaboration and meet the growing employee desire to “get the job done” or users will get a multitude of their choice of tools anyway.

View the entire white paper here: F&S WP Empower Your Business with Continuous Communications